IDM is a different way of thinking about product development.
It starts with the principle that product strategy, industrial design, and manufacturing are all connected in one kinetic, chaotic creative process.
It’s the understanding that “inventing,” “designing,” and “making” are not the ends themselves—but rather the means by which business leaders innovate, compete, and win.
It’s the irrefutable fact that manufacturing—and even the supply chain—must be included in the product development discussion.
The IDM model brings together three competencies—strategy, design, and production—and adds insight, creativity, and zeal.
We live in the spaces before, between, and beyond inventing, designing, and making—where the good stuff happens. Where thinking and dreaming and listening and learning and trying and failing and pushing and pulling happen.
These are the things that matter. Things that give our work meaning—and that give a product its soul.