IDM is a different way of thinking about product development.

It starts with the principle that product strategy, industrial design, and manufacturing are all connected in one kinetic, chaotic creative process.

It’s the understanding that “inventing,” “designing,” and “making” are not the ends themselves—but rather the means by which business leaders innovate, compete, and win.

It’s the irrefutable fact that manufacturing—and even the supply chain—must be included in the product development discussion.

The IDM model brings together three competencies—strategy, design, and production—and adds insight, creativity, and zeal.

We live in the spaces before, between, and beyond inventing, designing, and making—where the good stuff happens. Where thinking and dreaming and listening and learning and trying and failing and pushing and pulling happen.

These are the things that matter. Things that give our work meaning—and that give a product its soul.


is how we show up. Every time.


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Picture of Anne Lewis
Anne Lewis
Quality Assurance

Anne likes things neat and tidy. As an avid gardener, she knows a pristine landscape doesn’t happen by chance—there’s always someone pruning, watering, and tending to the details. Anne is that person for IDM. “I shape things,” she says, “often behind the scenes, to make sure we deliver what we promise.”

At IDM, Anne works to “make excellence a habit” by overseeing our ISO certification program. She also helps cultivate a culture focused on customer satisfaction—whether that “customer” is internal or external. With her self-described “relentless smile” and what Frank Lloyd Wright calls “an unremitting devotion to the things you want to see happen,” Anne keeps us alert, on our toes, and bringing our very best each day. “I love working with bright people who are passionate about what they do,” she says.

When she’s not digging in the dirt, you might find Anne nurturing her love of reading at the local library.