IDM provides perspective, expertise, and leadership that aligns internal stakeholders around a shared vision. We challenge rote thinking and traditional processes. We refuse to take “No” for an answer. Instead, we empower team members to explore alternative solutions and present options in the context of their impact on the product or the user experience. In doing so, we put decision-making power back in the hands of leadership—where it belongs. We expect and model a results-oriented, customer-focused, dynamic, fast-paced, and sometimes messy environment—but also one in which people are valued for their skills and contributions. In short, we act as an internal resource fully committed to the product experience.